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images.referralsSavvy business owners know the value of a referred customer!  A referred customer is a trusting customer, and trusting customers not only creates new business, they become return customers.  It’s not hard to understand the concept but how do you get your current customers to make referrals for you?  The answer is simple;  By keeping in touch with your current and past customers!  By keeping your company in the front of their minds.  By doing something that sets you apart from your competitors.
Want all the referrals you can handle?  There are three ways to get them.
#1.  Have a large network of people that know you and know what you do.
#2.  Have meaningful relationships with these people.
#3.  Have a system that allows you to leverage your time to nuture those relationships so they become meaningful.
But what is the best method for keeping in touch?
The way I personally used to do that (for my own business) was to attend networking meetings, participate in referral-swapping groups, speak at industry meetings, and take people to lunch.  I also spent a lot of time on the phone, and I sent periodic emails.  Although all of that was good, it was never done consistently with all of my customers.  My customer list was just too extensive and there was no way I could do those old activities with all of them.  That’s why, when I found this system, I invested in the system within 5 minutes.  I immediately recognized that this was the solution that I had been looking for.
The product that Lickety Split Cards and Gifts provides does 3 things very well.
#1.  It leaves a lasting impression on people’s hearts and minds.
#2.  It semi-automates the relationship building process
#3.  It does this in an extremely affordable way.
For example, every time that  you sell a product to an existing customer, send out an up-sell/cross-sell campaign. I personally do this and it has incresed my sales 224% over the last 12 months.  It happens because of relationships, and those relationship bring in referrals.
Some businesses tell me that they get referrals by word of mouth.  But that’s not a referral system, and I’ll tell you why.  Word of mouth happens by chance.  A referral system produces predictable, consistent results that can be replicated.  Having a system can make major transformations in your business.  For me, I get 15 times the number of referrals that I used to get, simply because I stay in touch with very important people on a monthly basis using Lickety Splits product.  That’s how I get astonishing results!
Using business Greeting Cards such as sending your customers business birthday cards and holiday cards is a great start however, there is so much more you can do with Business Greeting Cards to keep your company in front of your customers.  A business greeting card can be used to encourage your customers, make them laugh, remember their pets, offer a sale, send them company news, or celebrate any kind of day.  See this post for ideas for business Holiday Cards ideas.
For more information on getting started growing your business using our system, call us toll free at 866-945-9707.  We are here to help.
1-business-growthHow many times must a company make contact before a new potential customer buys?  The statistics say at least 3.  Studies show that 24% of people buy after 3 contacts, 14% after 4 contacts, 15% after 5, and 29% after six to 10 contacts.  Those numbers represent 82% of the buyers so where are the other 18%?  Well, either they buy at the first or second contact or they aren’t buyers at all.  The point is, if you’re not following up at least three times, you’re losing sales!
Don’t make the mistake of sending cards for just the traditional holidays.  Of course, you should remember your customers with a business birthday card and business holiday cards however, don’t rule out the non-traditional holidays as a great way for building relationships with your customers.  Remember that your competitors may be sending these same customers correspondence for these same occasions.  You’ll need to stand out from the rest and sending business greeting cards for unusual holidays will do just that.
Examples of holidays to send cards for:  Depending on your business there are many additional holidays and events you can send cards for.  You can find more by visiting sites that list these holidays like http://www.holidays.net/ there are many other sites that provide this service just do a little Googling for words like Bizarre, Wacky, or Unique Holidays to find something appropriate for your business.  Here’s an example of some November Holidays and December Holidays to get you started.  But there are many more and doing a little research will help you find them.  Just remember that you may be the only one to make contact for these little known days and not only well you will stand out in your customers mind but they will likely tell someone else about your contact.  Be creative.
April Fools Day, Earth Day, New Moon, May Day, Fall Equinox, United Nations Day, Oatmeal Month, Betsy Ross’ Birthday, Paul Revere’s Birthday, Run It Up the Flagpole and See if Anyone Salutes Day, Humiliation Day, Full Moon, Lunar Eclipse, Bubble Bath Day, Puculiar People Day, National Popcorn Day, National Kazoo Day, Backward Day, Creative Romance Month, Thank a Mailman Day, Lame Duck Day, Wave All Your Fingers at Your Neighbor Day, Summer Solstice, Toothache Day, Don’t Cry Over Spilled Milk Day, Walking the Dog Day, Humble Day, Leap Day, National Bubble Week, Dentists’ Day, Solar Eclipse, Be Nasty Day, Johnny Appleseed Day, Earmuff Day, Incredible Kid Day, Near Miss Day, National “Joe” Day, Something on a Stick Day, Bunsen Burner Day, I am In Control Day.